Round Up
Charity Food Truck Festival
Where Flavor Meets Philanthropy
Where Flavor Meets Philanthropy
PRESENTED BY
Each fall, the West Valley comes together for the Round Up Charity Food Truck Festival—a free, family-friendly event that raises funds for local nonprofits supporting veterans, children, families, and those in need. Hosted by the West Valley Mavericks Foundation at Goodyear Ballpark, the festival features 50+ food trucks, live music, games, kids activities, and a calming Sensory Zone in partnership with Sounds of Autism. Attendees can explore Maverick Alley with vendor activations and giveaways, plus shop small at the Maverick Marketplace. VIP guests enjoy early entry, valet parking, catered bites, open bar, and lounge access, all while supporting a cause that has contributed over $4.2 million to West Valley charities.
Because at the Round Up, “Doing good never tasted so great.”
Get your tickets today!
FOOD
Giving Back with Every Bite
While admission to The Round Up is completely free, a portion of all food and beverage sales goes directly to support local West Valley charities. So every taco, treat, or drink you enjoy helps fund vital programs for veterans, children, families, and individuals in need throughout our community!
2024 Food Vendors:
• The Brew Box • Charred Brunch Truck • Guac On Up • Nautical Bowls • Classic Crepes • Keto Kiss • Munchie Mouth • Phx Dough Box • Luna Valley Bakery and Cafe • Piacenza • Sugar Punx • Whisked Bakery • Macayo's • Coney Shack • Chatas Nessas Cuban Cuisine • Frosted Frenzy • 28 Still Cooking On Wheels • Frios Gourmet Pops • iHeart Kettle Corn • American Top Dog • Muncheese Cake • AZ Hawaiian Garlic Shrimp • Cultura Mia • Simply Kai Jewelry • Mia Amore Pizza • Cool Vybz • Mozzerepas • DonutNV • Spicy Sassy Dulces • Elote On Wheels
• The Brew Box • Charred Brunch Truck • Guac On Up • Nautical Bowls • Classic Crepes • Keto Kiss • Munchie Mouth • Phx Dough Box • Luna Valley Bakery and Cafe • Piacenza • Sugar Punx • Whisked Bakery • Macayo's • Coney Shack • Chatas Nessas Cuban Cuisine • Frosted Frenzy • 28 Still Cooking On Wheels • Frios Gourmet Pops • iHeart Kettle Corn • American Top Dog • Muncheese Cake • AZ Hawaiian Garlic Shrimp • Cultura Mia • Simply Kai Jewelry • Mia Amore Pizza • Cool Vybz • Mozzerepas • DonutNV • Spicy Sassy Dulces • Elote On Wheels
• El Multi Tacos y Tortas • Broom Bush Tea • Smac N Cheese • Grill King • ZPotes • Mr. Wonderful’s Chicken & Waffles • Myungrang Hotdogs • Copperstate Pizza • Tikis Shaved Ice • J's Smashed Burgers • Bro's Seafood • We B Poppin • Philly Up • Sweet Scoop • Tacos Barbon • Hot Pot Carribean • Fantasy Funnel • Ez Bachi • El Pastorcito • Harris' Smokehouse • White Mountain Food Co. • Lala's Lemonade • Joes Tacos • The Bulgogi Truck • Rockin Rolls Sushi • Yellowman Frybread • Beverage Junkies • Churros Locos • Saucy Lukes
• El Multi Tacos y Tortas • Broom Bush Tea • Smac N Cheese • Grill King • ZPotes • Mr. Wonderful’s Chicken & Waffles • Myungrang Hotdogs • Copperstate Pizza • Tikis Shaved Ice • J's Smashed Burgers • Bro's Seafood • We B Poppin • Philly Up • Sweet Scoop • Tacos Barbon • Hot Pot Carribean • Fantasy Funnel • Ez Bachi • El Pastorcito • Harris' Smokehouse • White Mountain Food Co. • Lala's Lemonade • Joes Tacos • The Bulgogi Truck • Rockin Rolls Sushi • Yellowman Frybread • Beverage Junkies • Churros Locos • Saucy Lukes
CHARITY
The West Valley Mavericks Foundation: Giving Back to Our Community
The West Valley Mavericks Foundation is proud to support the West Valley through impactful programs that improve lives and strengthen our communities. Our mission is to uplift children, families, and individuals in need by funding initiatives that create lasting change. To date, we’ve contributed over $4.2 million to charitable causes, with more than $3.4 million directly benefiting organizations in the West Valley. In 2024 alone, our annual grant recipient program awarded over $500,000 to local nonprofits working tirelessly to serve those in our community.
Want to learn more about our grant funding process? Visit our Beneficiary Page.
If you’re interested in partnering with us or making a donation, CLICK HERE TO GIVE and help us continue making a difference.
KIDS
Round Up Kids Zone
Bring the whole family and let the little ones enjoy the fun! The Kids Zone features free activities including a bounce house, face painting, and a photo booths — all designed to keep smiles wide and energy high. It’s the perfect place for kids to play while parents enjoy the rest of the event!
Round Up Sensory Zone
In partnership with Sounds of Autism, the Sensory Zone provides a calm, supportive space designed to raise awareness and connect families with vital community resources. This inclusive area offers educational materials, tools, and services for individuals with sensory sensitivities, helping foster understanding and support throughout our community.
Sponsored by Victory Autism Academy
VIP
VIP Buckeye Equestrian Center Pavilion
Skip the lines and enjoy an exclusive experience with VIP entrance, valet parking, open bar, delicious food, and live music — all in the VIP pavilion. It’s your chance to mingle with West Valley’s top partners and community leaders in a one-of-a-kind setting.
🎟️ Early bird pricing is available through August 31st — DON’T MISS OUT!
Reserve your VIP tickets today!
TASTING ROOM
CRAFTED FOOD
VOLUNTEER
Be Part of the Action — Volunteer at The Round Up!
Make a difference in your community while being part of one of the West Valley’s biggest events of the year. Whether you're helping with setup, supporting kids' activities, or assisting guests, your time and energy help make it all happen.
Sign up to volunteer 👉 VOLUNTEER FORM
PARTNERSHIP
Become a Round Up Food Truck Festival Partner
Join us in bringing the community together for an unforgettable day of food, fun, and local flavor! As a Round Up Food Truck Festival Partner, your brand will be front and center at one of the West Valley’s most vibrant community events.
Partnering with us means:
High-visibility exposure to thousands of attendees
Brand activations and on-site engagement opportunities
Opportunities to support local vendors and nonprofits
Give back to the community — a portion of the proceeds benefits local charities
Whether you’re a local business, corporate brand, or community champion, we invite you to be part of the flavor and the fun!
MEDIA
Take a look at some of our videos and interviews to see the impact we're making in the community!
Listen to our iHeartRadio interview with Tino Cochino!
Thanks to Round Up marketing partner:
MAVERICK ALLEY & MARKETPLACE
Maverick Alley is the ultimate destination for interactive fun at The Round Up! Enjoy live bands, mouthwatering food, and one-of-a-kind vendor activations from some of the West Valley’s best businesses. Don’t forget to grab a Maverick Passport and collect stamps at participating booths for a chance to win awesome prizes. It’s the perfect mix of entertainment, community, and connection — all in one exciting space!
Maverick Marketplace is where community and commerce come together. This vibrant section of The Round Up showcases a variety of local business owners and entrepreneurs selling unique goods, handmade items, and specialty products. It’s a great way to shop local, support small businesses, and discover something new while celebrating the spirit of the West Valley.
"Get Lucky with GILA RIVER CASINO Table Games Experience!"
Past Round Ups
Thank you from our 2024 President, Cody Conklin
